Modern Service Management
for the Age of AI.
At In Balance, we believe that IT Service Management (ITSM) should provide an AI-native, consumerized user experience. Best practices should be possible in days and weeks, not months (or years).
We deliver superior user experiences, at a fraction of the time and cost of traditional ITSM platforms.
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Foundations. Automation. Security. Reliability.
Core ITSM Design & Implementation
Incident, problem, change, request, knowledge — designed around the way modern teams actually work. Standard ITSM in days. Self-healing Site Reliability in weeks.
From Operations to Workflows
From change, to deployment, to self-healing, we leverage automation to help drive superior operations and customer experience.
Cybersecurity Incident Management
We engineer the workflows, escalation paths, and evidence-of-record discipline required to handle security incidents at speed — integrated directly into the ITSM platform so SOC and IT operate from a single source of truth.
Reimagining the CMDB
The traditional CMDB is a museum. We rebuild it as a live, queryable model — sourced from observability platforms, cybersecurity telemetry, and cloud manifests. The result is a CMDB you can actually trust at the moment of decision.
IT/OT Asset Management
IT/OT AM driven by the same signals — observability, security posture, cloud manifests — so hardware, software, SaaS, and cloud assets are reconciled in real time. License waste falls. Audit posture improves. The CFO stops asking what you're paying for.
There has never been a better time to engineer ESM from the ground up or with a fresh lens. Platforms, best practices, and technology are converging to drive down both the time and the investment required to establish top notch service management practices.
We build deep, not wide.
Three platforms. Purpose-selected for the agentic era. Each one faster to deploy, easier to operate, and less expensive to own than the legacy alternative.
Best fit for mid-market and upper-mid-market organizations seeking modern UX, embedded Freddy AI, and 4–8 week deployments at approximately one-fifth the cost of ServiceNow ITSM licensing.

Best fit for engineering-led and DevOps-aligned enterprises leveraging Jira Service Management with other platform connections.

Best fit for organizations that demand no-code configurability, unified service and asset management, and an AI hub built for real operational autonomy — without the implementation marathons of legacy platforms.
Enterprise service management
should be easy.
Fluid workflows. Intuitive experiences. Outcomes that your team actually feels. Modern ESM isn't a consulting marathon — it's a platform decision. Let us show you what it looks like when service management works the way it should.
