Modern Service Management
for the Age of AI.
At In Balance, we believe that IT Service Management (ITSM) should provide an AI-native, consumerized user experience. Best practices should be possible in days and weeks, not months (or years).
We deliver superior user experiences, at a fraction of the time and cost of traditional ITSM platforms.
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Foundations. Automation. Security. Reliability.
Core ITSM Design & Implementation
Incident, problem, change, request, knowledge — designed around the way modern teams actually work. Standard ITSM in days. Self-healing Site Reliability in weeks.
From Operations to Workflows
From change, to deployment, to self-healing, we leverage automation to help drive superior operations and customer experience.
Cybersecurity Incident Management
We engineer the workflows, escalation paths, and evidence-of-record discipline required to handle security incidents at speed — integrated directly into the ITSM platform so SOC and IT operate from a single source of truth.
Reimagining the CMDB
The traditional CMDB is a museum. We rebuild it as a live, queryable model — sourced from observability platforms, cybersecurity telemetry, and cloud manifests. The result is a CMDB you can actually trust at the moment of decision.
IT/OT Asset Management
IT/OT AM driven by the same signals — observability, security posture, cloud manifests — so hardware, software, SaaS, and cloud assets are reconciled in real time. License waste falls. Audit posture improves. The CFO stops asking what you're paying for.
We build deep, not wide.
Three platforms. Purpose-selected for the agentic era. Each one faster to deploy, easier to operate, and less expensive to own than the legacy alternative.
Best fit for mid-market and upper-mid-market organizations seeking modern UX, embedded Freddy AI, and 4–8 week deployments at approximately one-fifth the cost of ServiceNow ITSM licensing.

Best fit for engineering-led and DevOps-aligned enterprises leveraging Jira Service Management with other platform connections.

Best fit for organizations that demand no-code configurability, unified service and asset management, and an AI hub built for real operational autonomy — without the implementation marathons of legacy platforms.
Enterprise service management
should be easy.
Fluid workflows. Intuitive experiences. Outcomes that your team actually feels. Modern ESM isn't a consulting marathon — it's a platform decision. Let us show you what it looks like when service management works the way it should.
